What do meetings, job interviews, first dates, and exhibitions share? You have to do your best because the first impression is the best. Displays offer the best opportunity to make an excellent first impression on visitors. To arouse the interest of passers-by, an attractive exhibition stand design in Dusseldorf is essential. A new study shows that before you contact or redirect a visitor, you should carefully read the message on the screen for 3-5 seconds. Get ready to leave a lasting impression on your guests by discovering some inspiring ideas that can help you increase attendance at your next exhibition.
Top ways of having a good exhibition stand in Dusseldorf
Understand your goals and intentions
If you’re willing to spend money on an outdoor campaign to appear at a global event, you have a goal in mind. The best exhibition stand design in Dusseldorf company always wants to know the plans to make your Exhibition successful. Understanding your goals will allow display stand designers to innovate and create an exhibition stand design that meets your needs and budget. He has thought of everything from layout and exhibition space to graphics and lighting to make a well-equipped exhibition stand.
Choose the right show
An excellent exhibition stand design is useless if you do not exhibit at relevant industry events. With thousands of products to choose from across the UK and Europe, you must do your homework to ensure it’s worth the investment. Again, you need to consider your goals and audience and find programs that offer a platform with a great ROI.
Focus on your target audience
Now that you know your goal, the next logical step is to define your target audience. Consider the type of people attending the Exhibition and have an exhibition stand designed in Dusseldorf based on their needs and wants. People mapping is a great way to determine your target audience. Once you know your ideal customer, you can make better design decisions, right down to choosing the right colours to target the right potential customers.
Involve your stand visitors
After successfully attracting visitors to your stand, your next goal is to engage them. You can do this with these:
Offer snacks:
Offering water or chocolate works well, giving employees more time to interact.
Have well-trained staff:
If the staff is well-trained, has a professional attitude, and speaks well, it is challenging for a stand visitor to stop the conversation midway.
Sending live event updates:
Participating in live online promotions is another way to generate curiosity. Uploading live photos from events or live streams to social media platforms will do wonders for your brand’s online marketing.
Merchandise:
Personalized diaries, pens, and other stationery with your logo will attract more visitors. Merchandising drives brand recall among visitors.
Choose the correct stand to use the available space
The location of your stand at your venue is an important consideration when exhibiting and will determine the amount of space available. Allocated space may be limited, so making the most of the room open with your custom-built display is essential. Choose from various exhibition stand types, including modular displays, shell stands, and large traditional structures. An experienced contractor like Messe Masters can help you choose the best exhibition stand to fit your budget and needs and provide free estimates.
Avoid crowded displays
To avoid cluttering paragraphs of content and graphics, remember that participants only have a 3-5 second attention span. Your copy should briefly state who you are. Your customers should be able to understand at a glance what you do and what you offer. Displays should not clutter your brand. It must be creative and eye-catching.
Use proper lighting
Exhibition stands require proper lighting for several reasons. Firstly, it increases the visibility of the stand, allowing visitors to see the display clearly and read the text, drawing attention to the most essential elements of the stand. It can also create a particular atmosphere depending on the desired result. Ensure your stand is well-lit, and use LED strips or spotlights to highlight something special, like a new product. You can also use coloured lighting to create a unique accent that distinguishes you from other exhibitors.
Know your audience
It’s essential to understand the demographics and interests of your target audience. Consider your audience’s age, gender, interests, and what they want from your product or service. This will help you create a design for your exhibition stand that considers your audience’s needs and interests, increasing the likelihood that they will be interested in your brand.
Use high-quality images
Visual elements are an essential part of any exhibition stand, and it’s important to use high-quality graphics and images to attract attention and convey your brand message. Use professional photos and graphics, and consider hiring a designer to create custom graphics or logos. Additionally, consider an exhibition company stand design in Dusseldorf builder that prints pictures on high-quality materials to make the colours pop.
Avoid text-heavy items
Text should be used to convey important information about your stand. Keep your sentences short and straightforward, as no one will stop and read long sentences, and jargon can be downright confusing. Use action verbs and slogans that people will remember after the exhibition. Ensure the font is large, clear, and easy to read from a distance. The text should be placed somewhere in the top half of the stand so that it is out of the way.
Concluding
Creating an exhibition stand may be an enjoyable and demanding endeavour. You may have an exhibition stand design in Dusseldorf that effectively promotes your goods and services and draws in potential clients by applying these pointers with top-notch graphics, well-lit areas, and a strong brand presence. Therefore, we are only a phone call away if you need assistance creating a stand that effectively conveys the essence of your brand.
